Alongside editorial leadership, I’ve led video and multimedia projects from concept to delivery, with a strong grounding in strategy, production and execution. At SCMP STYLE, I worked across lifestyle, culture and people-led video features and developed a visual content strategy for luxury audiences — scaling annual video viewership from 1.6M to 38M by using performance dashboards to refine formats, packaging and distribution.
My role spanned format strategy, scripting and story development, through to shooting, editing and post-production, ensuring each piece was tailored to audience behaviour and platform requirements. I also grew the YouTube subscriber base tenfold over two years through SEO-led programming and iterative testing.
Beyond SCMP, I’ve produced and contributed to multimedia projects across news, executive insight and independent commissions, applying the same end-to-end approach: defining the purpose of the content, shaping the narrative, assembling the right production setup, and delivering assets that work commercially as well as editorially. Across all video work, my focus is on clarity of story, efficiency of execution and strategic intent — using video not as an add-on, but as a deliberate tool to deepen engagement, extend reach and support broader content and business goals.
A behind-the-scenes video from the Michelin Gala kitchen, capturing the pace, precision and teamwork of service as seven Michelin-star chefs execute a multi-course dinner. I produced the story to bring viewers inside the craft, pressure and choreography that never makes it to the dining room.
A visually driven automotive feature exploring one of Hong Kong’s most impressive private car collections, showcasing rare and high-performance vehicles including Ferraris, Porsches and a Pagani Zonda Fantasma Evo. The video combines cinematic visuals with paced storytelling to capture the scale, craftsmanship and culture surrounding elite car collecting, produced for digital audiences with strong visual impact.
A lifestyle video feature with celebrity bridal designer Viola Chan, sharing expert advice on choosing the perfect wedding dress. The piece blends practical guidance with behind-the-scenes insight, translating couture knowledge into accessible tips for modern brides through clear scripting, intimate visuals and paced editing.
An exclusive video offering a first look inside Rosewood Hong Kong, exploring the design, atmosphere and detail behind one of the city’s most luxurious hotel openings. The film moves through interiors, materials and spatial flow to capture how contemporary luxury, craftsmanship and hospitality come together, produced with a cinematic, detail-led approach for digital audiences.
A masterclass-style video unpacking the rarity, craftsmanship and market forces behind pink diamonds. Through expert explanation and close-up visual detail, the piece breaks down what drives value in one of the world’s most coveted gemstones, translating specialist knowledge into accessible insight for a luxury-curious audience.
A luxury watch feature exploring the private timepiece collection of Panerai fanatic Fong Wing Ngai, whose archive is so extensive it warrants its own museum. The video combines close-up detail, personal insight and visual storytelling to examine the craftsmanship, history and passion behind high-end watch collecting, produced for digital audiences with a focus on depth and atmosphere.
A visual architecture film exploring Tsz Shan Monastery, a project initiated by Li Ka-shing as an institute of Buddhist practice and learning — a place for quiet contemplation, purification, and a culture of giving. Drawing on Tang Dynasty–inspired design principles, the film traces how space, form and restraint embody Buddhist philosophy. Its measured pacing and production rhythm echo the monastery’s intent: clarity, balance and stillness, guiding the viewer through architecture as a lived, contemplative experience.
A short documentary produced for the multimedia platform 20YearsOn, created in collaboration with multimedia students from the University of Miami and Professor Rich Beckman, marking the 20th anniversary of the end of apartheid in South Africa.
The film follows three women living in the Ethembeni informal settlement (Extension 7, Grahamstown), exploring everyday life, resilience and their hopes for the future. Through intimate observation and restrained storytelling, the piece reflects on social change, continuity and the lived realities behind national milestones.
A documentary examining the Suidlanders, a South African civil defence organisation preparing contingency plans for large-scale national evacuation in the event of societal or infrastructural collapse. The film explores the motivations, structure and preparedness culture behind the initiative, situating it within broader anxieties about security, resilience and the future.
Produced with a factual, observational approach, the story attracted wider attention and was picked up by mainstream South African media, with eNCA broadcasting selected footage, extending the reach of the reporting beyond the original release.
A branded documentary-style video announcing the formation of Hong Kong’s first snow sports team, following a partnership between Club Med and the Ski Association of Hong Kong to support and accelerate athlete development in a subtropical city. The film captures the ambition behind building a winter sports pathway from a non-traditional market, blending interviews, training footage and event coverage.
Produced for Club Med’s marketing channels, the project combined strategic storytelling with broadcast-ready visuals, with selected footage later used in a TVB news package, extending its reach to a mainstream audience.
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