Bridgette Hall | Portfolio

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Bridgette Hall | Portfolio

Bridgette Hall | PortfolioBridgette Hall | PortfolioBridgette Hall | Portfolio
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South China Morning Post

SCMP STYLE

Alongside my video work, I wrote features for SCMP STYLE and specialist SCMP publications across luxury, fashion, travel, culture, fine dining, watches and jewellery. My writing blended interviews, reporting and trend-led analysis into polished, audience-first storytelling — including exclusive access and celebrity interviews — shaped to perform across digital platforms while staying true to STYLE’s editorial voice.

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SCMP STYLE & SPECIALIST PUBLICATIONS

Hong Kong’s First GT World Challenge Champion

A SCMP STYLE luxury feature that uses watches as the lens on Jonathan Hui’s relationship with time — on track and in life. Fresh from becoming the first Hongkonger to win the GT World Challenge Europe with Sky Tempesta Racing alongside former F1 driver Giancarlo Fisichella, Hui reflects on racing’s stopwatch mindset, where every tenth of a second counts.


The story then shifts from seconds to generations: Hui’s role at his family property business, Central Development Group, and his focus on decisions that “stand the test of time”. That philosophy carries into his watch choices — from the sentimental pull of a Patek Philippe Calatrava reminiscent of his grandfather’s, to sportier pieces linked to motorsport and innovation, including Hublot and a classic Daytona.

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The Art of Lou Sang: A Lunar New Year Tradition

A SCMP STYLE travel-food feature on the tradition of lou sang, the celebratory “prosperity toss” enjoyed during Lunar New Year. The piece explores the ritual’s cultural significance, proper technique and the flavours that make it a meaningful part of holiday gatherings, blending practical tips with festive context for food and culture enthusiasts.



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Studio City Macau’s Elekron — Post-Apocalyptic Playground

A SCMP STYLE trend and culture feature on Elekron at Studio City Macau, the immersive, post-apocalyptic themed attraction that blends gritty set design, interactive environments and spectacle. The story explores how narrative and design are used to craft highly experiential entertainment in Asia’s integrated resorts, appealing to thrill-seekers and creative audiences alike.

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Inside Hong Kong’s Ultimate Car Collection

A SCMP STYLE luxury automotive feature profiling Jonathan Hui, grandson of Hong Kong shipping and property tycoon Hui Sai Fun, and the passion behind his envy-inducing car collection. Set at his family home in Big Wave Bay, the piece explores Hui’s lifelong obsession with cars — from childhood matchbox models to a garage of 20+ vehicles, including multiple Ferraris, Porsches, and a one-of-one Pagani Zonda Fantasma Evo co-specified with founder Horacio Pagani.


Beyond the spectacle, the story digs into what truly drives him: the search for a unique driving experience, the belief that cars should be used (not displayed), and how building a collection has become a way to connect generations. It also follows his move from collector to competitor — racing with the Hong Kong Racing Team in GT3 endurance events, with the same motto at the centre of it all: get out and drive.

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Jessica Minh Anh’s Solar-Powered Ocean Catwalk

Jessica Minh Anh’s Next Spectacle: A Solar-Powered Ocean Catwalk
A SCMP STYLE fashion feature on Vietnamese model-turned-producer Jessica Minh Anh, known for staging ambitious runway shows at iconic landmarks from the Eiffel Tower to the Petronas Twin Towers’ sky bridge. The piece offers an exclusive first look at her next Fashion x Sustainability production: the world’s first solar-powered ocean catwalk, staged aboard the Race for Water vessel, blending high fashion with innovation, renewable energy and cinematic storytelling.

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Hong Kong E-Prix Revives Weekend 22

A SCMP STYLE news and trends feature on the return of the Hong Kong E-Prix, exploring how the all-electric Formula E race has injected fresh energy into the city’s racing calendar and revitalised the Weekend 22 festival. The piece highlights the event’s blend of sustainable motorsport, urban spectacle and culture, showing how Hong Kong’s high-octane return to electric racing is shaping local fan engagement and visitor buzz.

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