Bridgette Hall Senior Editor
Writing & Content Strategy, Panel Moderation, Visual Storytelling and Podcasts
Writing & Content Strategy, Panel Moderation, Visual Storytelling and Podcasts
I’m an editor, journalist and multimedia producer who works at the intersection of story, strategy and performance. I’ve built my career across B2B and B2C environments — from international newsrooms and local reporting to luxury and culture publishing, executive thought leadership and documentary storytelling — with one consistent aim: turn complex subjects into work that’s clear, credible and valuale.
My reporting and editorial work spans business, leadership, luxury, fashion, travel, culture, fine dining, watches and jewellery, alongside sport and finance coverage for international audiences. I’m at my best when I have real access — whether that’s an executive conversation, a live event, or a community story — and I’m interested in what sits beneath the surface: decision-making, craft, power, and change.
I lead with strategy and data, not instinct alone. At SCMP STYLE, I helped drive a visual content strategy that scaled annual organic video viewership from 1.6M to 38M and grew the YouTube subscriber base tenfold, using performance dashboards, SEO-led programming and iterative format testing. At Human Resources Online, I delivered daily digital and newsletter output that supported +43% YoY growth in digital engagement, alongside overseeing a quarterly magazine that exceeded ad revenue targets.
I’m also highly visual: I produce end-to-end multimedia — scripting, shooting, editing, packaging and distribution — and I bring the same discipline to live formats, designing agendas and moderating panels, webinars and podcasts so conversations land with clarity and purpose. Whatever the format, I focus on outcomes: strong storytelling, efficient delivery, and content that supports audience needs and commercial goals.
Send me a message or ask me a question using this form. I will do my best to get back to you soon!
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